GO DISCORD

Role
Brand Art Direction

Year
2022
Back in 2022, Discord wanted to jump start user growth in France as part of our international marketing efforts. We worked with our agency partner Caurburant, on a 360 degree campaign that included TV spots, a Paris underground OOH campaign, and the roll out of our French language social channels.
I provided brand side art direction throughout the campaign, particularly focused on our TV spot. Director Virginie Kypriotis and studio Un Neil Sur Tout were fantastic partners, bringing exceptional craft to the animation while capturing the spirit of Discord in a way that resonated with that market.
Discord Credits
Brand Art Direction - Joshua Jouppi, Justin Middendorp, Amo Zoe

Partner Credits
Agency - Carburant
Director - Virginie Kypriotis
Studio - Un Oeil Sur Tout
EP: Nicolas Cornet
Line Producer: Thomas Cornet 
Animatic: Simon Anding, Azélie Michoux
Design: Virginie Kypriotis, Chloé Cordeau, Azélie Michoux, Tess Pelletier
Animators: Simon Anding, Sixtine Dano, Mylène Cominotti, Émilie Almaida
Fx 2D: Thomas Ramon
Compositing/Animation After Effects: Valentin Hue
Music/Sound design: Astral