Nitro Basic Launch
Role: Art Director, Copywriting, 3D Modeling, Character Design
When launching our new Nitro Basic SKU, we had a very short window to put together a campaign that would run in a few test markets ahead of our global launch. Developed a Toy Commercial concept and imediettly launched into production. I served as art director for the campaign, wrote our hero video script, and headed up 3D design and modeling.
This project provided the unique opportunity to not only design a new character (Nitro Basic Wumpus) but also create toy and packaging designs that were eventually realized as actual production products.