Nitro Basic Launch
Role: Art Director, Copywriting, 3D Modeling, Character Design
When launching our new Nitro Basic SKU, we had a very short window to put together a campaign that would run in a few test markets ahead of our global launch. Developed a Toy Commercial concept and imediettly launched into production. I served as art director for the campaign, wrote our hero video script, and headed up 3D design and modeling.
This project provided the unique opportunity to not only design a new character (Nitro Basic Wumpus) but also create toy and packaging designs that were eventually realized as actual production products.
![](https://cdn.myportfolio.com/2dd4de74-7259-4266-9410-377e10fbed41/808d7629-7b35-412b-aaf4-8d352e8186b3_rw_1920.png?h=4dc0bd2ef8b5bc075b78a8e4a2a84680)
![](https://cdn.myportfolio.com/2dd4de74-7259-4266-9410-377e10fbed41/0f539f63-9a31-492c-81b0-630ae0c2b9c7_rw_1200.gif?h=2c87d7f2fb2fcecc795a34ec9099fd30)
![](https://cdn.myportfolio.com/2dd4de74-7259-4266-9410-377e10fbed41/3d8ab0e6-5a7d-4143-a586-a27de538bdf4_rw_1920.png?h=c48426853992afb7890456ceccd1c29f)
![](https://cdn.myportfolio.com/2dd4de74-7259-4266-9410-377e10fbed41/db65d5bd-f4ac-4d25-9155-038c227db5fc_rw_1920.png?h=ef8cdd3717bf1273da9ab5a4f4e17cba)