Nitro - Summer Magic
Role
Creative Direction
Art Direction
Year
2024
Double up on summer magic with an extra month of Nitro! Discord runs a BOGO campaign for Nitro each year. This year we developed a concept, drawing inspiration from fantasy tabletop gaming, that sought to capture some of that late summer magic. We wanted to position Nitro as a catalyst for fun with friends this summer while communicating our BOGO deal in a *magical* way. Coming off the heels of a brand refresh, we took a brand forward approach to our visual style, giving our new design system a test drive. Our production partner Rocket Panda pushed this work far beyond what we could have ever expected.
In addition to our hero video, designed for an in-product marketing modal, we created a suite of assets for other owned marketing surfaces such as social channels, email, and blog.
Discord Credits
Creative Direction - Joshua Jouppi
Copywriter - Sara Mason
Producer - Holly Birchfield
Graphic Design - David Hernandez
Production Credits
Studio - Rocket Panda
Creative Director - Riccardo Albertini
Production Company - Nomint