Snowsgiving 22'
Role
Creative Direction
2D Animation
Year
2022
For Discord's annual winter celebration, Snowsgiving, we wanted to do something bigger than ever. We worked with a host of amazing artists and director Chris Hopewell to create a timeless stop-motion piece about the transformative power of belonging.
I led this scrappy production from creative brief through final delivery. This campaign went out across Discord's social channels and in-product marketing surfaces.
To extend this campaign into a in-product experience, we worked with Sanctus Audio to create a themed ringtone and sound pack that went out to each Discord client globally. I also created the social assets that we used to announce the ringtone and sound pack.
Discord Credits
Creative Direction - Joshua Jouppi
Copywriter - Beth Roser
Storyboard Artist - Kevin Okulolo
Graphic Design - Alina Buevich
Illustrator - Kelsey Borch
Producers - Jen Huynh, Miranda Hartman
Production Credits
Production Company - Jackknife Films
Director - Chris Hopewell
DOP - Philip M Powell
Hero Video Music/Sound Design - Ambrose Yu
In-product Audio - Sanctus Audio