Teen Safety Charter
Role
Creative Direction
Art Direction
Year
2023
To announce Discord's partnership with NoFiltr and Boston Children's Digital Wellness Lab on a Teen Safety Charter, we worked with Rocket Panda to create an in-flight safety announcement.
Having identified Rocket Panda as an ideal partner for Discord's brand, I was so excited that we got this chance to work together. I provided initial visual direction for the work and oversaw creative throughout production. Rocket Panda took our ideas and ran with them providing so much life and charm to the piece.
Delighted that Rocket Panda's work on this projects won Gold for Mixed Media craft at the 2024 Collision Awards.
In addition to the launch video, we also developed campaign page where users, parents, and policymakers could learn more about the charter, our partners, and Discord's commitment to creating a safer internet.
Discord Credits
Creative Direction - Joshua Jouppi, Mark Donnelly
Art Direction - Joshua Jouppi
Copywriting - Mark Donnelly
Producer - Holly Birchfield
Production Credits
Studio - Rocket Panda
Creative Director - Riccardo Albertini, Filippo Martinelli
Art Director - Filippo Martinelli
Storyboard - Laura Tomelleri
Illustration - Bruno Medeiros, Lorenzo Florissi, Federica Amico, Bitasi Santos
Animation - Riccardo Pagano, Laura Tomelleri, Federico Bressan, Jose Goyo Moreno, Pedram Taghavi, Gaston Herrera, Javier Delestal, Andrea Nobis, Riccardo Albertini, Demian Garnero
Compositing - Andrea Nobis, Filippo Martinelli, Riccardo Albertini
Music and SFX - Rabbeats
Production Company - Nomint - Marilena Vatseri, Christos Lefakis